Enhancing user onboarding and reducing infrastructure costs for a SalesTech platform.

Industry: SalesTech / HRTech

Headquarters: India

Website: thedrivesales.com

Overview & Challenges

TheDriveSales needed to drive better onboarding success while cutting down cloud and server expenses.

• Users dropping off during onboarding
• High server costs from inefficient code
• Low engagement beyond signup

Solutions – The Strategy & Work

• Refined key user journeys to reduce friction
• Introduced engagement triggers during onboarding and setup
• Optimized backend architecture to cut server costs

Outcomes & Results

• Higher onboarding success rate
• Reduced cloud costs
• Improved platform engagement